|
Why do you subscribe to a leads service?
In most cases you will subscribe because you want or need to support your sales people, to help them identify projects and to identify those individuals able to determine or influence the use of the products or services you provide.
In theory this should work but in reality it often doesn't. The reason for this is simple, leads services are generally information based and therefore further and often-significant investments of time and resource is required to turn the information in to something more tangible.
Another not insignificant problem is that you can guarantee your competitors are working with the exact same information and therefore you have no competitive advantage. |
|
We believe we have a better value and more successful alternative.
As with ABI or Glenigan, you can provide us with a set of criteria that best meets your sales and business development needs. This criteria can include geographical boundaries, vertical market sectors, project types, size and values. The main difference is that a/ we are not limited to new build opportunities and can be equally effective when focused on refurbishment or modernisation projects, and b/ we will ensure the client is aware of your company and the products or services you provide and we will set well-qualified meetings with key decision makers. In our view this route offers a far more tangible return than that provided by the leading leads services.
By working in this way you get an end product that is of clear value, you also benefit from real competitive advantage, as we never work with conflicting clients. If we're working with you we won't be working with your competitors.
|