Why do you subscribe to a leads service?

In most cases you will subscribe because you want or need to support your sales people, to help them identify projects and to identify those able to determine or influence the use of the products or services you provide.

In theory this should work but in reality it often doesn't, or at least not as well as it should do.

There are a number of reasons why:

• Your sales people don't have the time or aren't able to to qualify and develop these leads in to actual sales opportunities
• There's no competitive advantage and your competitors are working with exactly the same information
• You aren't able to filter the leads as specifically as you'd like
• The leads don't give you all the information you need to determine whether the opportunity is right for you
• The information available is too generic and not specific to your business or the product or service you provide
• You need face to face engagement with decision makers and not simply information

There's no doubting that there are a number of good quality providers of sales leads in our industry, it's also true that there is a more effective way of supporting your sales teams and winning new business.

There are some similarities between in the services provided by Results and those of the major leads providers. You can provide us with a set of criteria that best meets your needs of your business. This criteria can include but not be limited to:

• Geographical boundaries
• Specific target sectors
• The organisation you want to target; end user or their associated specification or supply chain
• Level of decision maker
• Project types, size, values & timescales

The value we can add, and in our view, what makes us a more effective option are:

• Competitive advantage; we have a no conflict of interest policy
• Face to face meetings with actual decision makers and not just information
• Maximise the time of your sales people in the right areas instead of wasting time trying to pre qualify and develop opportunities
• Qualification specific to YOUR business
• Raise awareness and educate your target audience
• The ability to change or modify the criteria in line with the needs of your business